Minimail approached Beanlogic with a plan to move sales to the web in order to cut advertising and administrative costs whilst improving the service to their customers.

Minimail have a well-established business selling mini parts. They already have an infrastructure for managing enquiries and fulfilling orders. With the limited budget available, Beanlogic developed a product catalogue for this web site that would easily integrate with their back-office accounting software. This means enquiries generated by the web site are managed in the same way as all other enquiries and have no additional administrative overhead.
Minimail reported a sharp increase in enquiries since the launch of the web site and further enhancements are planned in the coming year.